Marketing and Economics


Global Marketing

Consider the advantages and challenges presented by today’s global marketing environment. Then respond to the prompts below:

· Does your company (or the company you used for your assignments) have a global or international presence?

· Depending on your answer to the first question, answer the applicable question below:

· If your company is  global: What are some of the pros and cons for your company of doing business across countries and cultures?

· If your company is  not global: Do you think that your company should go global? Why or why not? 

· Why is it important for business leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

My company was Microsoft


The Future of Economics

Use the Wall Street Journal menu link to find a recent article related to a topic from the course that interests you. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.

Consider the topic described in the article in relation to the future of economics. Then read and reply to each of the prompts below:

· Provide a link or reference to the article

· Briefly summarize the key points of the article

· How do you think this area of economics might change in the future? 

· What impact would those changes have on the U.S. economy (or, if you are an international student, on your home country’s economy)? 

· Would those changes directly affect your company or workplace? Why or why not? 

Link to wall-street journal article I want to use.


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