Superior Essay Writers | Advertising in Historical Perspective

Advertising in Historical Perspective

Read each of the resources and articles provided and provide a 150-200 word summary ofeach article and how they connect or further explain the allocated topic. You can also chooseto focus on one article per section but no more than two to bring about your summaryresponses. Tell us how the reading relates to the advertisement industry in Canada, NorthAmerica or other places in the world (specify).Was there an aspect of any of the readings thatinterested, troubled, or confused you? What is happening in the current advertising landscapethat you would like to add to the conversation? Make sure to highlight intersectionalities thatexist or we can weigh in on this summary.

Advertising in Historical Perspective ( 250 WORDS)Pope, Daniel. “The Advertising Industry and World War I,” The Public Historian, Vol. 2 No. 3 (Spring1980), pp. 4-25.Griffith, Robert. “The Selling of America: The Advertising Council and American Politics, 1942-1960,”Business History Review, Volume 57, Number 3, (Fall 1983), pp. 388-412.SUMMARY RESPONSE:

The Origins of Consumer Society. ( 250 WORDS)Ascher, Carol. “Selling to Ms. Consumer,” in Donald Lazerre (ed). American Media and Mass Culture.(Berkeley, Los Angeles, London: Univeristy of California Press, 1987), pp. 43-52.Strasser, Susan. “The Alien Past: Consumer Culture in Historical Perspective,” in Turow and McAllister,pp. 25-37.Video: Shop til You Drop: The Crisis of Consumerism, 2010, 52 mins.SUMMARY RESPONSE:

Theorising Advertising ( 250 WORDS)Williams, Raymond. “Advertising: The Magic System,” in Turow and McAllister, pp. 13-24.Schudson, Michael. “Advertising as Capitalist Realism,” in Turow and McAllister, pp. 237-255.Kelly, Aiden, Katrina Lawlor, and Stephanie O’Donohue, “Encoding Advertisements: The CreativePerspective,” in Turow and McAllister, pp. 133-149.SUMMARY RESPONSE:

Commodifying Race ( 250 WORDS)Steele, Jeffrey. “Reduced to Images: American Indians in Nineteenth-Century Advertising,” in JenniferScanlon (ed). The Gender and Consumer Culture Reader, (New York: New York University Press,2000), pp. 109-127.McClintock, Anne. “Soft-Soaping Empire: Commodity Racism and Imperial Advertising,” in JenniferScanlon (ed). The Gender and Consumer Culture Reader, (New York: New York University Press,2000), pp. 128-152.Watts, Eric King; and Mark R. Orbe, “The Spectacular Consumption of ‘True’ African AmericanCulture,” in Turow and McAllister, pp. 256-274.SUMMARY RESPONSE:

The Gendered Consumer( 250 WORDS)Frith, Katherine; Ping Shaw, and Hong Cheng, “The Construction of Beauty: A Cross-Cultural Analysisof Women’s Magazine Advertisements,” in Turow and McAllister, pp. 193-206.Katz, Jackson. “Advertising and the Construction of White Masculinity,” in Gail Dines and Jean Humez(eds), Race, Gender and Class in Media (California: Sage Publications, 2003), pp. 349-358.Avery, Jill. “Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending,”International Journal of Research in Marketing, No. 29, 2012. pp. 322-336Video: Codes of Gender, 2009, 45 mins.SUMMARY RESPONSE:

Queering Advertising ( 250 WORDS), Katherine. “Evolution, Not Revolution,” in Sender. Business, Not Politics: The Making of theGay Market (New York: Columbia University Press), pp. 24-63.Clark, Danae. “Commodity Lesbianism,” in Henry Abelove (ed.) The Lesbian and Gay Studies Reader(New York: Routledge, 1993), pp. 186-201.Smith, Elizabeth A. and Ruth E. Malone, “The Outing of Philip Morris: Advertising Tobacco to GayMen,” in Turow and McAllister, pp. 159-170.SUMMARY RESPONSE:

Advertising to Kids ( 250 WORDS)Jacobson, Lisa. “Heroes of the New Consumer Age: Imagining Boy Consumers,” in Jacobson, RaisingConsumers: Children and the Mass Market in the Early Twentieth Century (New York: ColumbiaUniversity Press, 2004), pp. 93-126.Coulter, Natalie. “From the Top Drawer to the Bottom Line: The Commodification of Children’sCultures,” in Leslie Regan Shade, Mediascapes: New Patterns in Canadian Communication 4th Edition(Toronto: University of Toronto Press, 2014), pp. 409-426.Schor, Juliet. “Empowered or Seduced? The Debate About Advertising and Marketing to Kids,” inSchor, Born to Buy: The Commercialized Child and the New Consumer Culture, (New York andToronto: Scribner, 2004), pp. 177-188.Video: Consuming Kids: The Commercialization of Childhood, 2008, 67 minsSUMMARY RESPONSE:

Political Advertising ( 250 WORDS)Hardy, Bruce W. “Political Advertising in US Presidential Campaigns: Messages, Targeting, andEffects,” in Turow and McAllister, pp. 312-327.Rose, Jonathan. “Government Advertising and the Creation of National Myths: The Canadian Case,”International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8 No. 2 (January 2003), pp.153-165.Dickinson, Greg. “Selling Democracy: Consumer Culture and the Citizenship in the Wake ofSeptember 11,” in Turow and McAllister, pp. 295-311.SUMMARY RESPONSE:

Over-Consumption and Green Consumerism ( 250 WORDS)Jhally, Sut. “Advertising at the Edge of the Apocalypse,” in Turow and McAllister, pp. 416-428.Schmuck, Desiree et al., “Misleading Consumers with Green Advertising? AnAffect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising,” Journalof Advertising Vol. 27 No. 2, 2018, pp. 127-145.Kwon, Kyeongwon et al., “From Green Advertising to Greenwashing: Content Analysis of GlobalCorporations’ Green Advertising on Social Media,” International Journal of Advertising, 2023.SUMMARY RESPONSE:

Selling War. ( 250 WORDS) ( 250 WORDS)Alexander, James Rodger. “The Art of Making War: The Political Poster in Global Conflict,” HolsingerM. Paul and Mary Anne Schofield, Visions of War: World War II in Literature and Culture (BowlingGreen, Ohio: Bowling Green University Press, 1992), pp. 96-113.Hart, Sue. “Madison Avenue Goes to War: Patriotism in Advertising During World War II,” inHolsinger and Schofield, Visions of War: World War II in Literature and Culture (Bowling Green, Ohio:Bowling Green University Press, 1992), pp. 114-126.Giroux, Henry. “War on Terror: The Militarising of Public Space and Culture in the United States,”Third Text, Vol. 18 (June 2004), pp. 211-221.SUMMARY RESPONSE:

Advertising Out of Bounds ( 250 WORDS)Ruskin, Gary, and Juliet Schor, “Every Nook and Cranny: The Dangerous Spread of CommercializedCulture,” in Turow and McAllister, pp. 410-415.Andrejevic, Mark. “The Work of Being Watched: Interactive Media and the Exploitation ofSelf-Disclosure,” in Turow and McAllister, pp. 385-400.Leonard, Devin. “Nightmare on Madison Avenue: Media Fragmentation, Recession, Fed-Up Clients,TiVo – It’s All Trouble, and the Ad Business is Caught up in the Wake,” in Turow and McAllister, pp.150-158.SUMMARY RESPONSE:

Resisting Consumerism ( 250 WORDS)Harald, Christine. “Pranking Rhetoric: Culture Jamming as Media Activism,” in Turow and McAllister,pp. 348-368.Klein, Naomi. “Local Foreign Policy: Students and Communities Join the Fray,” in Turow andMcAllister, pp. 369-379.SUMMARY RESPONSE:

Sample Answer

Advertising in Historical Perspective
The articles by Pope and Griffith delve into the historical context of advertising and its impact during significant periods. Pope’s piece explores the role of the advertising industry during World War I, showcasing how propaganda and persuasive techniques were employed to mobilize public support for the war effort. On the other hand, Griffith’s work focuses on the relationship between the Advertising Council and American politics from 1942 to 1960, highlighting how advertising was utilized to shape public opinion and promote national agendas.
These historical perspectives on advertising shed light on its power to influence societal beliefs and behaviors, not only in Canada and North America but also globally. By examining these historical instances, we can better understand the evolution of advertising practices and their enduring impact on consumer culture.
An interesting aspect highlighted in these readings is the symbiotic relationship between advertising and broader socio-political events. The readings underscore how advertising serves as a reflection of societal values and priorities, illustrating its role as a tool for both persuasion and manipulation. In today’s advertising landscape, this historical context reminds us of the ethical responsibilities that come with creating and disseminating promotional messages.
The Origins of Consumer Society
Ascher and Strasser’s writings, along with the video “Shop til You Drop: The Crisis of Consumerism,” explore the emergence and evolution of consumer culture. Ascher’s work delves into selling strategies targeted at women consumers, emphasizing the gendered aspects of advertising and consumption. Strasser provides a historical perspective on consumer culture, highlighting its alien nature in different time periods.
These resources collectively illuminate the origins of consumerism, shedding light on how advertising has contributed to shaping modern consumer societies. By analyzing the tactics used to appeal to various consumer segments, we gain insights into the intersectionalities of gender, class, and culture within advertising practices.
One intriguing aspect is the exploration of consumerism’s impact on societal values and individual identities. The readings prompt a critical reflection on how advertising constructs and reinforces consumer desires, often intersecting with complex social issues. In today’s advertising landscape, understanding these foundational aspects of consumer society is crucial for navigating ethical dilemmas and promoting responsible consumption habits.


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